** What to write? Tell your customer, colleague or employee how much you appreciate them. Simply mention the positive aspects of their interactions with you or how they've helped you or your business. Remember, "The deepest principle of human nature is the craving to be appreciated." (William James) **To ensure you don't forget, create a 'to-do' list of thank you notes to write following a gesture you deem deserving: a referral, a meaningful lunch conversation, outstanding service, the receipt of a gift. However, keep in mind your expression of thanks can lose its impact, if it's not received within a few weeks time. **A written apology, whether it's for a simple delay or major mistake, will go a very long way in getting your relationship back on track. Tucking in an appropriate sized gift card (from a mocha latte to a dinner for two) will help to show your sincereity and will definitely smooth things over!
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