Here are sample prose to get you thinking as to what you'd like to say:

** What to write? Tell your customer, colleague or employee how much you appreciate them. Simply mention the positive aspects of their interactions with you or how they've helped you or your business. Remember, "The deepest principle of human nature is the craving to be appreciated." (William James)                                  

**To ensure you don't forget, create a 'to-do' list of thank you notes to write following a gesture you deem deserving: a referral, a meaningful lunch conversation, outstanding service, the receipt of a gift. However, keep in mind your expression of thanks can lose its impact, if it's not received within a few weeks time.

**A written apology, whether it's for a simple delay or major mistake, will go a very long way in getting your relationship back on track. Tucking in an appropriate sized gift card (from a mocha latte to a dinner for two) will help to show your sincereity and will definitely smooth things over!

CUSTOMER APPRECIATION

• Thank you for your friendship, your business, and the opportunity to serve you.
  
  
• We appreciate your business and look forward to serving you in the future.
  
  
• Your loyalty as a customer is very much appreciated.
  
  
• Your confidence in us is greatly appreciated.
  
  
• You deserve a special thank you!
  
  
• Friends like you are the foundation of our success, and we want you to know how much we appreciate your loyalty.
  
  
• We appreciate the confidence you have placed in us and we look forward to providing you with the best possible service into the future.
  
  
• Thank you for your time.
  
  
• It's been great working with you!
  
  
• It's great having you on our team!
  
  
• Thank you for your business.
  
  
• Our sincere thanks for your valued business. We appreciate having you as our customer and look forward to serving you again.
  
  
• Your thoughtfulness was appreciated.
  
  
• With grateful thoughts of our past business association, we extend our sincerest thanks!
  
  
• Sincere best wishes for continued success now and into the future.
  
  
• Thank you for your friendship, your business and the opportunity to serve you.
  
  
• Thank you for your time. It's something we never take for granted.
  
  
• We appreciate your time and attention.
  
  
• Thanks for stopping by. We appreciate your interest in our business.
  
  
• We enjoyed sharing ideas and business opportunities with you.
  
  
• Please let us know if we can help you now or at any time in the future.
  
  
• We enjoyed meeting with you and would like to follow up at the appropriate time.
  
  
• Thanks so much for your time. It is always a pleasure talking with you.
  
  
• It was so nice talking with you. Thanks again for your time.
  
  
• I'm glad we were finally able to connect and I look forward to talking with you again.
  
  
• If we can ever give you a hand in helping your business grow, just give us a call!
  
  
• Just a note to say you crossed my mind today. Hope all is going well for you!
  
  
• Your time is valuable and I appreciate that you shared it with me!
  
  
• If there's anything else we can do for you, please don't hesitate to call.
  
  
• Thank you for the opportunity to serve you! I'm looking forward to seeing you again.
  
  
• Just checking to ensure everything was satisfactory with your transaction. Please call, if you have any questions. (include phone #)
  
  
• It's always a pleasure to serve you. We look forward to helping you again soon.
  
  
• For future reference, is there anything else we can do to serve you better? My number and email are: ______________________________________
  
  
• We're so glad to be a part of your success. Thank you for the opportunity to help you.
  
  
• Are there additional ways we can help you succeed? We'd like the opportunity to do more for you.
  
  
• Is there any one thing we can change in our relationship to better serve your needs? Please contact me by phone (include phone #) or email me at ____________.
  
  
• Thank you for your time. I look forward to building a strong, successful relationship with you/your company.
  
  
• Thank you for sharing your valuable time. I look forward to working with you.
  
  
• With special thanks and much appreciation.
  
  
• I sincerely wish you good health and happiness.
  
  
• Thanks for placing your trust in us.
  
  
• So glad we're able to do business together.
  
  
• Looking forward to our working together.
  
  
• Many congratulations on your new business venture. Hope new opportunities abound!
  
  
• Special thanks for your contributions to our success.
  
  
• We will constantly strive to earn your continued confidence.
  
  
• I know your time is precious/valuable. Thanks for sharing it with me. You are such a good customer and friend.
  
  
• Trust is so important in business today. Thank you for trusting me with your ____________ [insert 'need filled'] needs. I look forward to serving you.
  
  
• Value, trust, and peace of mind are treasured in business today. I will ensure that I will continue to deliver those in our relationship.
  
  
• I know there are many businesses you could have chosen to meet your need. Thank you for continuing to entrust me to do the very best for you and your company.