Presented are select books focused on the analysis of the automobile industry. However, some authors I have found to be biased or lack a first hand understanding or appreciation for the industry they are writing about; but I have included them to have as much of a complete list as possible as that is part of the business. Unfortunately, I have yet to find one book that can fully express the sheer enormity and complexity of this industry. This list in part or whole can offer a glimps into the challenges of this industry and the time and investment needed to make change happen. My personal favorite on the list is "On A Clear Day You Can See GM", as I found that to be a telling account of what has become a 30-year travesty. Although, I do look forward to reading the account someday about GM finally getting it right. Call Me Roger: The Story of How Roger Smith, Chairman of General Motors, Transformed the Industry Leader into a Fallen Giant, Albert Lee, 1988
Rude Awakening: The Rise, Fall and Struggle for Recovery of General Motors, Maryann Keller, 1989 Collision: GM, Toyota, Volkswagen and the Race to Own the 21st Century, Maryann Keller, 1993End of Detroit: How the Big Three Lost their Grip on the American Car Market, Micheline Maynard, 2004
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, David Kiley, 2002 Driven: Inside BMW, the Most Admired Car Company in the World, David Kiley, 2004The Machine That Changed the World: The Story of Lean Production, James P. Womack, Daniel T. Jones and Daniel Roos, 1991Unsafe At Any Speed: The Designed-In Dangers of the American Automobile, Ralph Nader, 1965Taken For a Ride: How Daimler-Benz Drove Off With Chrysler, Bill Vlasic and Bradley A, Stertz, 2001Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company, Robert A. Lutz, 1999The Elegant Solution: Toyota's Formula for Mastering Innovation, Matthew E. May and Kevin Roberts, 2006
Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry, 2006
The Honda Myth: The Genius and His Wake, Masaaki Sato, 2006Lexus: The Relentless Pursuit, Chester Dawson, 2004Shift: Inside Nissan's Historic Revival, Carlos Ghosn, 2006
The Toyota Way: 14 Management Principles From the World's Greatest Manufacturer, Jeffrey Liker, 2003
Comeback: The Fall & Rise of the American Automobile, Joseph B. White and Paul Ingrassia, 1995
Time for a Model Change: Re-Engineering the Global Automotive Industry, Graeme P. Maxton and John Wormald, 2004
- Beijing Jeep: The Short, Unhappy Romance of American Business in China, Jim Mann, 1989
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