The Automotive Lyceum is devoted to the objective analysis and astute commentary on the global automotive industry.

The intent is to present analysis and insight into the pressing issues the industry faces in this highly competitive environment.

Discussion will focus on all aspects of the industry including manufacturing, engineering, design, corporate finance, labor, product plans, marketing and finally the economic and regulatory environment.

With the severe global economic downturn unfolding, particular consideration is being placed on the imminent challenges that threaten the very survival of the industry.

Latest Articles:

January 21, 2011

June 17, 2010

June 07, 2010

  • Ford Announced it is Discontinuing the Mercury Brand in 2010Ford officially annouced it will phase-out the Mercury brand last past Wednesday. Furthermore, instead of a long phase-out, Ford will cease production on all Mercury vehicles in the fourth quarter of this year and there will be no 2011 model year Mercury vehicles.

May 22, 2010
  • A Comparison of GM and Ford’s 1st Quarter 2010 Financial Results:  GM and Ford have recently posted their financial results for the first quarter of 2010. Ford today is where GM expected to be if it not were for the financial calamity in 2008 and 2009.  As far as New GM goes, all the restructuring of the old company in the years leading to bankruptcy appears to have super charged the company. 

February 7, 2010

  • January 2010 US Auto Sales Analysis: Auto sales in January were up 6% compared to last year’s dismal performance.  The seasonally adjusted sales volume (SAAR) for the month was 10.5 million vehicles, down from 11.9 million in December (Figure 1).  In January 2009 the SAAR was 9.8 million vehicles.  Overall, the industry’s performance was mixed depending on the manufacturer.  An analysis of the data continues to indicate the industry will be depressed for some time come.

January 12, 2010
  • Analysis 2009 US Auto Sales ResultsArguably the worst year in the history of the US automotive industry is over as sales crashed resulting from the financial meltdown in late 2008.  In 2009, GM and Chrysler along with many suppliers faced the bankruptcy judge with Ford missing its opportunity in court only by leveraging every asset it had to raise billions in cash back in 2006. In the second half of the year, the industry began to show signs of life as sales began to stabilize and began to improve slightly when comparing year-over-year results.

November 25, 2009


  • GM Post Bankruptcy 3rd Quarter 2009 Financial ResultsOn Monday November 16, GM reported it first financial results since emerging from bankruptcy in early July. The company reported a headline loss of $1.2 billion from July 10 through September 30, 2009.  However, after a detailed review of the results, New GM’s financial results are very encouraging.

November 11, 2009
  • Analysis Chrysler Unveils its Latest Recovery PlanOn November 4th, the new management team at Chrysler Group LLC conducted an all-day presentation outlining its 5-Year Business Plan (Chrysler LLC Business Homepage) to the public.  The company outlined its marketing strategy and focus for each brand, including its future product plans.  Chrysler updated the status on its cash flow position and business objectives over the next 5-years, including market share and profit-loss goals. However, Chrysler's 5-Year Business Plan is certainly suspect and whether the company can meet the aggressive targets set in 2014 is very questionable.

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